I don’t really buy into the idea of narrowing yourself down
to a single label — like being "just" a graphic designer or art director, or a purely product-focused designer obsessed with metrics.
to a single label — like being "just" a graphic designer or art director, or a purely product-focused designer obsessed with metrics.
All of these are just different facets of the same product.
So instead of picking one, I don’t.
I work at the intersection of product, brand, and growth.
product
Subscription products that convert
Complex flows → simple decisions
Activation, retention, monetization
From discovery to launch (and fixes after)
systems & brand
Design systems that teams actually use
Cross-product consistency (not just UI kits)
Brand → product alignment
Clear rules instead of chaos
leadership
Built and scaled design teams
Hiring, feedback, growth plans
Prioritization under pressure
Turning “we need it yesterday” into shipped work
Experienced in building cohesive product experiences backed by strong visual systems — from UX architecture and monetization flows to brand identity, packaging, and go-to-market execution.
Led design across digital products, subscription platforms, and large-scale events, combining product thinking with art direction to shape both user experience and perception.
Led design across digital products, subscription platforms, and large-scale events, combining product thinking with art direction to shape both user experience and perception.
Btw, I’m Sveta,
and i'm just another designer trying to make things make sense
and i'm just another designer trying to make things make sense
